IMPACT OF SOCIAL MEDIA AWARENESS CAMPAIGNS AGAINST DRUG ABUSE ON THE KNOWLEDGE AND PRACTICE AMONG COMMERCIAL MOTORCYCLE RIDERS IN MAGBORO COMMUNITY, OGUN STATE

Abstract

This study was based on the Impact of Social Media awareness campaigns against Drug abuse on the knowledge and Practice among Commercial Motorcycle Riders in Magboro Community, Ogun State. The aim of the study was to determine the extent to which the Commercial Motorcycle Riders in Magboro Community are aware of social media campaigns against Drug Abuse. It also examined the extent to which Commercial Motorcycle Riders compliance to the social media campaign helped in reducing their practice of Drug Abuse. In line with the objectives of this research, the study made use of the explanatory mixed method design. Structured questionnaire and in-depth interview guide were used to collect data from 325 respondents that were sampled conveniently. The data gathered was thereafter analysed, presented and interpreted using the descriptive data analysis technique; by presenting the data in tables, frequencies, percentages, and narratives. The findings of the study showed that social media campaigns against Drug Abuse had an impact on Commercial Motorcycle Riders, but majority of the Commercial Motorcycle Riders did not stop practicing Drug abuse. This study recommended that the government should use more of social media to reduce the menace of Drug Abuse; they should formulate more policies that mitigate against Drug Abuse. Also, World Health Organization (WHO) should educate citizens more on the consequences and effect of Drug Abuse to one’s health.