THE INFLUENCE OF TIKTOK TRENDS ON THE SOCIAL BEHAVIOUROFNIGERIAN YOUTHS: A STUDY OF YABATECH

Abstract

This study is based on The Influence of TikTok Trends on the Social behaviour of NigerianYouths:A study of Yabatech. The aim of this study was to find out the influence of TikTok trends onthesocial behaviour of Nigerian youths. The TikTok trends selected for this study are The SilhouetteChallenge, Joeboy Alcohol Challenge and The Ali go to school Challenge. The study adoptedsurvey design. The instrument of data collection used was the structured questionnaire, distributedto a sample size of 390 students out of the 16,000 students of Yabatech. The simple randomsampling technique and the convenience sampling technique are the sampling techniques usedinthis study. Two theories were adopted in the study, namely: Social Learning Theory andTheTheory of Planned Behaviour. The data gathered was thereafter analyzed, presentedandinterpreted using the descriptive data analysis technique; by presenting the data in tables. Thefindings of results of the study showed that the selected TikTok trends use in this studyhasaninfluence on the social behaviour of Nigerian youths in one way or the other. 25.6%of therespondents strongly agreed that TikTok trends promote social vices. Nigerian youths engagethemselves in trends that are time-consuming, energy draining and sometimes cost money, becausethey want to be famous and they want to act like their peers. This project therefore recommendsthat the Nigerian government should closely monitor and adequately regulate TikTok trendsinother not to destroy the moral and social behaviour of Nigerian youths.