Competence and Attitude of Librarians in Marketing Library and Information Services

Abstract

This study looks into librarians' knowledge and attitudes toward marketing library and information services. The article looked at different approaches taken by authors in the field of library and information management. The study was guided by empirical studies of previous related articles. Marketing in libraries, competencies required for librarians to market library services, librarian attitudes toward marketing, library marketing plan, library marketing tools, promotion of library services, library marketing strategies, and challenges of marketing library and information services were all thoroughly considered. Librarians must therefore accept the responsibility of marketing products and services to their target audiences. There is a need for librarians to make better use of their knowledge, wealth of experience, and services by introducing new innovations into the library. As a result, this paper investigates the various competencies and attitudes that librarians require for marketing in order to achieve library goals and objectives.