STUDENTS’ SOCIAL MEDIA TIME AND RESTRICTIONS AND ACADEMIC PERFORMANCE IN A PRIVATE UNIVERSITY: A STUDY OF MOUNTAIN TOP UNIVERSITY

Abstract

The purpose of this study is to explore how student’s social media time and academic performance are related. A survey was conducted to determine if social media platforms have any impact on students’ academic performance. 310 respondents comprising only of students were selected from Mountain Top University. The study concluded that students are aware of the schools ban on social media, but still visit these platforms quite often, even as this influences their academics, and eats into their study time. Findings show that most (63.8%) of the population, are on a first class and second-class upper division, with CGPA within 3.50 to 5.0). This shows that social media does not negatively affect academic performance. Rather its effects are positive. This study concludes that most students use social media platforms to a great extent.