PATTERN OF INSTAGRAM USAGE FOR ADVERTISING AMONG YOUTH ONLINE MARKETERS IN NIGER STATE

Abstract

This study sought to analyse the pattern of Instagram usage for advertising among youth online marketers in Niger state. It studies the pattern, degree of Instagram usage for advertising among youths online marketers in Niger state, the most preferred platform as well as the benefits and challenges inherent in the adoption and usage of Instagram advertising by online marketers in Niger state. This was done using the Survey method, surveying a total of hundred (400) respondents and the study was hinged on Technological determinism and Stimulus response theories. Findings revealed that Youth online marketers in Niger have embraced social media advertising (Instagram). It was also revealed that a number of challenges militate against the adoption of Instagram advertising by online businesses in Niger state, salient among them is Lack of technical know how. Based on the findings, it was recommended that Youth online marketers embrace Social media advertising as it has come to stay