Abstract:
This study looks into librarians' knowledge and attitudes toward marketing library and
information services. The article looked at different approaches taken by authors in the field of
library and information management. The study was guided by empirical studies of previous
related articles. Marketing in libraries, competencies required for librarians to market library
services, librarian attitudes toward marketing, library marketing plan, library marketing tools,
promotion of library services, library marketing strategies, and challenges of marketing library
and information services were all thoroughly considered. Librarians must therefore accept the
responsibility of marketing products and services to their target audiences. There is a need for
librarians to make better use of their knowledge, wealth of experience, and services by introducing
new innovations into the library. As a result, this paper investigates the various competencies and
attitudes that librarians require for marketing in order to achieve library goals and objectives.
