Overview and Quick Answer
Apple TV is a streaming device that brings apps, games, and high‑quality video to your TV. As of 2026, Apple offers two main hardware models: the Apple TV HD (lightning connector) and the Apple TV 4K (with USB‑C). Prices vary by storage and occasionally by bundle offers. This guide explains current pricing, what each model includes, and how to choose the right version for your needs.
Current Apple TV Models and Pricing
Apple TV HD (2022 Model)
The Apple TV HD uses a lightning connector and is positioned as an affordable entry point into Apple TV apps and the App Store. It supports up to 1080p video. Pricing depends on built‑in storage, either 32GB or 64GB.
Apple TV 4K (2022 Model, Updated 2025)
The Apple TV 4K supports 4K HDR video, Dolby Vision, and higher frame rates. It uses a USB‑C power connector and is available with 64GB or 128GB of storage. A newer revision launched in 2025 adds support for an additional Wi‑Fi band and minor internal storage changes, while pricing remains similar to the 2022 model.
Price Comparison by Storage and Region
Prices below reflect typical retail values in USD for new, standalone units and may vary by retailer, region, and promotional bundles. Third‑party sellers and carrier offers can shift final cost, so comparison shopping is recommended.
| Model | Storage | Approximate Retail Price (USD) | Typical Bundle Inclusions |
|---|---|---|---|
| Apple TV HD | 32GB | $149 | Remote, USB‑C power (for later builds), documentation |
| Apple TV HD | 64GB | $179 | Remote, USB‑C power (for later builds), documentation |
| Apple TV 4K | 64GB | $199 | Remote, USB‑C power, documentation |
| Apple TV 4K | 128GB | $249 | Remote, USB‑C power, documentation |
What's Included in the Box
Each Apple TV box contains the device, a physical remote (with built‑in batteries), a USB‑C power cable and, where relevant, a power adapter. Earlier Apple TV HD units shipped with a separate power adapter; newer revisions moved to USB‑C cables that can plug directly into many TVs for power. Documentation and a quick start guide are also included.
- Apple TV device
- Remote control with Siri button
- USB‑C power cable
- Power adapter (where required)
- Documentation and quick start card
Value and Long‑Term Considerations
When evaluating cost, consider ecosystem benefits like single‑sign‑on across Apple devices, family sharing via Shared Purchases, and access to Apple’s App Store. The Apple TV 4K adds support for higher‑resolution codecs, better HDR performance, and future‑proofs your setup if you use 4K TVs. The Apple TV HD remains a budget‑friendly option for 1080p viewing and can be a sensible choice if 4K isn’t a priority.
Where to Buy and Potential Savings
Apple TV is sold through Apple’s online store, Apple Retail Stores, and major retailers. Carrier plans, seasonal promotions, and bundled offers (e.g., with Apple One subscriptions) can reduce effective cost. Compare total value, including included accessories and support options, rather than upfront price alone.
Frequently Asked Questions
- Do I need Apple TV 4K if I have a 4K TV? Yes, if you want to take full advantage of 4K, HDR, and future‑proof your setup, Apple TV 4K is the better choice.
- Can I use an older Apple TV HD if I already own one? Yes, the Apple TV HD remains fully supported for apps and 1080p streaming, and it can be a cost‑effective option if 4K isn’t needed.
- Are there ongoing subscription costs? Apple TV hardware is a one‑time purchase. Costs beyond that depend on the streaming services you choose.
- Does Apple TV require an Apple ID? Yes, an Apple ID is required to set up and use the App Store, purchases, and integrations.