Is Ulta in Target? A Status Check on Their Relationship and Where You Can Find Ulta
No, Ulta does not operate stores inside Target locations; Ulta and Target are separate retail brands under different ownership and real estate strategies. Ulta is owned by the private equity–backed Ulta Beauty, while Target is a publicly traded mass merchant with its own store footprint and assortment. You will not find full Ulta stores inside Target, and Target does not house Ulta as a shop‑in‑shop in the way it might house other specialty brands. Below we clarify the relationship, explain how the brands intersect online and offline, and outline what to expect when seeking Ulta products near Target.
Key Relationship and Ownership Facts
Understanding the corporate and structural distinctions helps explain why Ulta is not located in Target. The status and ownership differ in fundamental ways:
| Attribute | Verified Detail | Source Type |
|---|---|---|
| Ulta Brand Ownership | Ulta Beauty Inc., private equity–backed (TPG); public company ULT | SEC filings, corporate press releases |
| Target Brand Ownership | Target Corporation; public company TGT | Company investor relations |
| Store-in-Shop Presence | Ulta generally not located as a shop‑in‑shop within Target | Corporate leasing and real estate practices |
| Common Real Estate Model | Ulta typically occupies its own lease in power‑center or strip locations | Real estate strategy disclosures |
Ulta and Target: How They Intersect
While Ulta is not in Target as a co‑located store, the two brands intersect in meaningful ways for shoppers:
- Both sell overlapping categories such as makeup, skincare, fragrance, and hair tools, but with different assortment depth.
- Target carries many mass‑market beauty brands that compete with Ulta’s inclusive range, often at lower price points.
- Some national brands sell in both Ulta and Target, so customers can compare performance and pricing.
- Digital strategies differ: Ulta focuses on loyalty and booking, while Target emphasizes fast, low‑cost delivery and drive‑up.
Shopping for Ulta Near Target: What to Expect
If your goal is to purchase Ulta products while near a Target, expect distinct locations and logistics:
- Ulta stores are typically stand‑alone or part of power‑centers, often minutes from larger Target stores.
- Target may lack certain Ulta exclusives, color ranges, or professional tools due to differing category strategies.
- Target’s beauty assortment emphasizes everyday items and trends, while Ulta offers a broader professional range.
- For services like haircuts or brow lamination, you must visit an Ulta location; Target salons are separate.
Where to Find Ulta (and What to Use if You’re Near Target)
Knowing where to go ensures you get the brands and services you want:
- Use the Ulta store locator online or in the Ulta app to find the nearest Ulta store hours and services.
- Use Target’s website or app to check availability of mass‑market beauty items near you.
- Check brand websites for current promos; Ulta and Target may feature different weekly deals on overlapping items.
- If you prefer one‑stop shopping for beauty plus groceries or household goods, Target remains a strong choice, but plan to visit a separate Ulta store for the full Ulta experience.
Digital Presence and Cross‑Channel Considerations
Both Ulta and Target operate robust digital platforms, yet their online ecosystems remain independent:
- Ulta.com offers personalized loyalty benefits, beauty quizzes, and appointment booking.
- Target.com emphasizes fast, low‑cost delivery, with options like drive‑up and same‑day in many markets.
- Products sold online by each brand may have slight variations in size options, bundles, or exclusive kits.
- Membership programs differ: Ulta rewards through Ultamate Rewards; Target uses Target Circle with cardholder discounts.
Bottom Line on Ulta’s Presence in Target
Ulta is not in Target as a physical store or permanent shop‑in‑shop, and the brands operate independently under different ownership and retail strategies. You can compare overlapping beauty categories between the two, but to experience Ulta’s full assortment and services you’ll need to visit an Ulta location. For everyday beauty and household needs at Target, you’ll find a solid, competitively priced selection that complements—rather than replaces—the dedicated Ulta shopping experience.