The Maloofs are one of the most visible families in American basketball and entertainment, originating from Sacramento and expanding into national brands. Today, their holdings span sports ownership, media ventures, hospitality, and regional real estate, reflecting decades of calculated investments and public partnerships.
As their portfolio has grown, questions about what the Maloofs own now and how each asset connects to the broader brand have become more common. The following sections break down their key properties, businesses, and influence in a clear, scannable format.
| Asset | Type | Primary Location | Status |
|---|---|---|---|
| Sacramento Kings | Professional Sports Team | Sacramento, California | Owned via investment group, minority era ended 2023 |
| Power Balance | Consumer Brand & Licensing | Los Angeles, California | Active branded products and partnerships |
| Palms Casino Resort | Hospitality & Gaming | Las Vegas, Nevada | Operational under new ownership with legacy involvement |
| Maloof Productions | Media & Entertainment | Los Angeles, California | Active in content development |
| NBA Ventures and Licensing | Revenue & Brand Partnerships | National & International | Ongoing royalty and promotional streams |
Ownership History and Current Stake in the Sacramento Kings
The most prominent chapter in the Maloofs story centers on their time as majority owners of the Sacramento Kings. Their tenure included periods of intense public scrutiny, relocation battles, and eventual minority status, culminating in the full sale of the franchise in 2023.
Before the sale, the family controlled a significant portion of the team’s direction, influencing everything on the court to stadium and broadcast decisions. Understanding this history is essential to grasping how the Maloofs built their sports empire and what they retain today.
Media, Entertainment, and Consumer Brands
Maloof Productions
Maloof Productions has developed reality programming, scripted content, and promotional vehicles that extend the family name into mainstream media. This division demonstrates how the family has leveraged basketball visibility into broader entertainment opportunities.
Power Balance and Consumer Products
Power Balance became a cultural phenomenon through athletes and high-profile endorsements, generating substantial revenue through licensing and retail. Though the peak hype has faded, the brand remains active in sporting goods and wellness markets under continued family association.
Real Estate, Hospitality, and Regional Influence
The Palms Casino Resort remains a cornerstone of the family’s hospitality empire, although control shifted following financial restructuring. The property continues to operate while reflecting the family’s historical footprint in Las Vegas nightlife and events.
Locally, the Maloofs maintain strong ties to Sacramento through investments, charitable initiatives, and public appearances, ensuring their influence persists even after full ownership of the Kings concluded.
Key Takeaways and Recommended Focus
- Monitor ongoing brand licensing deals tied to Power Balance and related consumer products.
- Track media projects from Maloof Productions for new appearances and partnerships.
- Understand the family’s lasting influence in Sacramento through civic and business initiatives.
- Follow future ventures or public appearances that signal new phases in the Maloofs’ brand evolution.
FAQ
Reader questions
Are the Maloofs still involved with the Sacramento Kings in any capacity?
No, the Maloofs no longer hold any ownership stake in the Sacramento Kings following the sale of the franchise in 2023.
Is Power Balance still associated with the Maloofs today?
Yes, Power Balance continues to operate as a branded consumer products company with ongoing ties to the Maloofs through licensing and promotional activities.
Does the family still run Maloof Productions?
Yes, Maloof Productions remains active, developing and producing media content that leverages the family’s brand and public profile.
What is the current status of the Palms Casino Resort ownership?
The Palms Casino Resort operates under new ownership, though the Maloofs retain a legacy role and continue to benefit from past involvement in the property.