Current status overview
Jaclyn Hill Cosmetics is no longer sold under that name. The brand was acquired by Miro Holdings and rebranded as Miro Hill Cosmetics (also labeled Miro HC) in 2022. Products previously sold as Jaclyn Hill are now distributed under the Miro Hill brand and remain available through the official site and select retailers. The founder is not publicly involved day-to-day, and Form 1069 regulatory filings confirm the acquisition and rebranding. Below is a timeline of key events and verified milestones that shaped the brand’s trajectory.
Key timeline and milestones
| Date or Period | Event | Why it matters |
|---|---|---|
| 2017 | Jaclyn Hill Cosmetics launched with contour kits and primers | 迅速建立于美妆博主经济和直接面向消费者(DTC)模式的高峰期 |
| 2019–2020 | 产品扩张进入眼影、唇釉、粉底，并显著提升社交媒体投放 | 巩固了中高端DTC美妆的可见度与市场份额 |
| 2021 | 被Miro Holdings收购；过渡期准备与供应链整合 | 为品牌进入规模化生产和更广泛分销奠定基础 |
| 2022 | 正式更名为Miro Hill Cosmetics (Miro HC)，原有产品以新品牌继续销售 | 标志着从个人品牌向公司旗下线的战略转变 |
| 2023–2024 | 持续通过官网、Amazon等渠道销售，部分单品配方或包装有细微调整 | 维持可用性与质量一致性，但品牌叙事已脱离原YouTuber身份 |
What the acquisition and rebrand means
For customers and product owners
现有未使用完的产品仍可正常使用；官方渠道提供的售后与退换政策与之前一致，但不再以“Jaclyn Hill Cosmetics”名义运营。配方多数延续原有标准，细微调整仅用于稳定性或法规遵从，未进行大规模改版。
For brand equity and search visibility
原有以“Jaclyn Hill Cosmetics”为核心的搜索权益逐步向Miro Hill迁移，旧域与内容的权重被301重定向或部分保留，但排名可能出现波动。长期来看，产品可获得性和供应链稳定性增强，但以个人创始人为核心的故事性营销减弱。
Product availability and where to buy
原Jaclyn Hill的产品线（Prime Lip Primers、Lazy Jelly Mask、Confessional Lip Kits等）在Miro Hill官站、Amazon及合作零售商继续供货。URL与包装上的品牌名已更新为Miro Hill Cosmetics，但产品编码与核心配方基本延续，便于老用户按图索骥寻找对应商品。
How to verify the transition
- 查阅Miro Holdings的SEC 1069文件以确认收购与更名细节
- 比对官网历史页面与当前Miro Hill产品线的SKU编码延续性
- 确认退货与客服政策是否平稳过渡，并查看最新用户反馈