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Food & Beverage Marketing

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McDonald's Halloween 2019: What Happened and Why It Matters

In 2019, McDonald's integrated Halloween themes into its global restaurant network, aligning with an annual consumer moment that drives family traffic and seasonal experimentati...

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The Burger King SpongeBob Burger: What It Is and Why It Matters for Fast Food Promotions

The Burger King SpongeBob burger is a limited-time menu collaboration tying the fast-food chain to the long-running Nickelodeon franchise SpongeBob SquarePants. Typically featur...

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