marketing

The New York Times uses integrated marketing, data-driven audience segmentation, and diversified revenue streams to sustain a global media brand. Its approach combines paid medi...

For years, Doritos has intertwined its brand with hip-hop by casting rappers in high-profile commercials and music-driven campaigns. This approach taps into hip-hop’s cultural...

The Lilo & Stitch Super Bowl commercial marked a notable moment for the franchise, aligning a beloved animated film with one of the world’s most-watched advertising stages. Th...

A celebrity product is a good or service linked to a public figure through endorsement, affiliation, or licensing. When a celebrity promotes an offering, the intent is to transf...

Free giveaways and sweepstakes are promotional methods where winners are chosen by chance or sometimes a combination of chance and skill, without a purchase required to enter. I...

Patron commercials are paid promotions created by businesses or creators to highlight a product, service, or experience to a specific audience. They appear across TV, streaming...

Pi Day promos align a math-centric date with marketing goals, offering a repeatable way to drive engagement through deals, education, and community moments. On March 14 (3/14),...

Flyers radio broadcasters operate at the intersection of physical outreach and audio promotion, distributing printed materials while communicating value propositions relevant to...

The AMA Awards, presented by the American Marketing Association, recognize excellence in marketing practice, theory, and education. They highlight measurable outcomes, creative...

Warehouse advertising uses warehouses, distribution centers, and related logistics spaces as channels to deliver marketing messages to captive, on-the-move audiences. Because wa...