sports branding

The Notre Dame mascot is the Leprechaun, an emerald-clad trickster figure that serves as the visual anchor for University of Notre Dame athletics and campus identity. Introduced...

The Atlanta Braves tomahawk team emblem is the primary visual symbol of the franchise, pairing a striking profile silhouette with a bold tomahawk chop graphic. Used across unifo...

The Caitlin Clark logo functions as a concise visual identity for the Iowa women’s basketball star, designed for clarity at small sizes and recognition across media. Its core...

The Stanley Cup Playoffs logo for 2026 communicates the postseason identity of the NHL in a restrained, tournament-focused visual. This evergreen explainer covers the core desig...

The partnership between the U.S. Olympic team and Nike represents one of the most visible alliances in sports branding. As a long-term apparel and footwear sponsor, Nike designs...

The New York Mets mascot Purple is a vibrant purple dinosaur-like character introduced to modernize the team’s mascot lineup and connect with younger fans. Since its debut, Pu...

The Super Bowl 2026 logo presents a color scheme built for clarity and impact at large scales. Designers prioritize strong contrast, simple geometry, and legibility on stadium s...