Blackfishing

Celebrity Profiles

Blackfishing is the practice of non-Black individuals or brands adopting aesthetics, imagery, or language associated with Black and African diasporic culture to gain attention o...

culture-and-society

Blackfishing on Instagram refers to the practice in which non-Black creators adopt aesthetics, styling, and digital curation that signal Blackness, often to gain visibility, cap...

digital culture

Blackfishing on Instagram describes accounts—often run by non-Black creators—that adopt aesthetics, styling, and imagery coded as Black while avoiding explicit racial identi...