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What happened to Playboy: a status and trajectory explainer

status-and-trajectory

What happened to Playboy is a status and trajectory question, not a single event answer. Since its 1953 founding, the brand shifted from cultural disruption to mainstream integr...

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Why IHOP is changing to IHOB: the real reason and what it means

Status Updates

In summer 2019, IHOP announced it would temporarily become IHOB to introduce the “IHOB: Burgers & Beyond” menu, centering burgers as a core offering alongside breakfast. The...

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