Brand Mascots

Advertising and Marketing

The Hamburglar is one of the most recognizable characters in fast-food advertising, originating in the early 1970s as a playful, mischievous figure who sneaks into hamburger-sha...

brand-comparison

This piece clarifies the relationship between Coca-Cola’s polar bear mascot and Pepsi’s brand expression, focusing on creative history, positioning, and how each campaign fi...

candy

M&M characters are the animated candies that represent the classic color‑coded chocolates. Each color has a distinct personality, and the purple M&M is one of the most recogni...