Happy Meal

Entertainment Promotions

The Super Mario Bros. Movie Happy Meal program was a multinational promotional partnership between Nintendo, Illumination, and participating McDonald’s markets. It launched in...

Food & Beverage

The term new Happy Meal currently refers to refreshed options, updated packaging, and modest menu changes rather than a single launch date. Across markets, McDonald’s has adde...

Celebrity Profiles

Grimace Friends are a series of themed collectible toys and trading figurines released exclusively in McDonald’s Happy Meals. Introduced as a modern extension of McDonald’s...

food-and-drink

The McDonald's Stranger Things Happy Meal is a limited-time promotional meal tied to the Netflix series Stranger Things, designed to appeal to both younger fans and longtime vie...

food-and-drink

The McDonald’s Adult Happy Meal with Mario is a promotional meal pairing a standard Adult Happy Meal with a Mario-themed toy and packaging. It is not a limited-time offer tied...

Food Service

The McDonald's Happy Meal toy is a globally recognized component of the Happy Meal, the iconic boxed meal designed for children. Since its introduction in the 1970s, the toy has...

Food & Beverage

Mini McDonald's toys are small, often collectible play items included in select Happy Meals and value meals. They differ from standard toy offerings by being compact, frequently...

Relationships

Since the 1970s, McDonald's Happy Meal toys have often featured characters from major entertainment brands, with Disney becoming one of the most prominent partners. This relatio...

Relationships

McDonald's and Disney have a long history of collaboration, using each other's strengths to reach families and build memorable brand experiences. This relationship centers on sh...

food-and-beverage

The McDonald’s Grown-Up Happy Meal is a version of the classic Happy Meal designed for older kids, teens, and adults who want a smaller, simpler plate. It uses the same core f...