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Shop People: who they are, what they do, and how to reach them

retail strategy

Shop people is a straightforward phrase: the people who shop, in stores and for stores. They are customers who enter physical retail locations to browse, compare, and buy. They...

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Costco Samples: What They Are, When They Happen, and How They Work

Shopping & Membership

Costco samples are small, in-store tastings or product demonstrations designed to introduce members to new items, drive trial, and support in-category sales growth. They are typ...

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