Pepsi

Relationships

Maple syrup and Pepsi represent two distinct sweetening traditions—traditional, minimally processed tree sap and a globally marketed cola soft drink—yet they intersect where...

Relationships

Joan Crawford and Pepsi represents one of the earliest celebrity-brand partnerships in mass-market consumer goods. The relationship spanned several decades and helped define mod...

evergreen

The Michael Jackson Pepsi commercial fire refers to a pyrotechnics accident during the filming of the iconic 1984 Pepsi advertisement featuring the singer. A sudden flare ignite...

brand-comparison

This piece clarifies the relationship between Coca-Cola’s polar bear mascot and Pepsi’s brand expression, focusing on creative history, positioning, and how each campaign fi...

brand-and-crisis

The term Pepsi incident Michael Jackson refers to a high profile commercial filming in 1984 that went wrong when the pop star suffered serious burns during a pyrotechnics sequen...

advertising-history

In 1984, Pepsi launched a landmark television commercial starring Michael Jackson during a pivotal moment in his career with The Jacksons. The spot was filmed alongside the musi...

Celebrity Profiles

Todd Hoffman is a reality television personality best known for appearances on gold-buying shows, and online discourse has sometimes connected his name to major brands and healt...

Coca-Cola and Pepsi

The collaboration between Pepsi and Back to the Future represents a notable example of film brand integration in the 1980s. Launched alongside the 1985 film, the campaign levera...

brand_messaging

The phrase "Live for Now" in Pepsi advertising signals a shift toward present-focused, experiential messaging that encourages audiences to embrace the moment. This line of creat...

brand-partnerships

The term Pepsi plane refers to a branded aircraft used in a marketing partnership between Pepsi and an airline or aviation provider. This long-form explainer outlines how these...