Abstract:
This project examines how different social media platforms were used in the context of mass mobilization is social support. The main objectives of the use the research work is to examine how social media was used to generate reactions and support for various kidnapping cases in Nigeria. This work adopted the agenda setting theory that investigates how the media impacts the public's perception of a certain topic or issue Methodologically, data collection was done through distribution of questionnaire which is a form of primary data in which the population size was 49,397 and the sample size was 397 which was generated through the use of Taro Yamane’s formula. The data analyzed was based on the research question raised in the objectives. The study found out that the use of social media platforms has been somewhat effective in drawing support for people in an emergency. Therefore, the paper concludes that the internet-enabled communication has become an important Medium for easy mobilization for social support from any part of the world.
