PARENTAL INTERVENTION ON NEGATIVE EFFECTS OF ENTERTAINMENT MEDIA ON NIGERIAN YOUTH’S: A STUDY OF BIG BROTHER NIGERIA

Abstract

Parental intervention is a strategy designed to give parents and social-worker an insight into their child’s needs and how they can support then. Parental intervention can be particularly helpful when a child has an unacceptable behavior or disability and educational needs. Ever since the establishment of Big Brother Naija was, it has remained a platform for Nigerians from various spheres of the nation to showcase their cultural heritage. It also employed the qualitative variant and also, adopt the field survey research design. The population of the study consisted of respondents drawn from Parents whose children are in private secondary schools in Ifako-Ijaye local government area, Lagos. The selected 5 private schools. The study made use of qualitative method for data collection. 341 respondents who were conveniently sampled. The collection of data was analyzed and the result were presented through tables, frequencies and percentage. The finding of the study revealed that majority of the respondents asserted to the fact that they use parental controls and content restrictions options on the TV decoder in order to ensure the kids do not have access to it. The study recommended The parents should be disciplined enough to not watch these shows when they have their kids around, not the one they send them inside when they are watching it, this act of discipline will be a lesson to the kid and make him also not to watch it.