AUDIENCE PERCEPTION OF FEMALE MODELS IN TV ADVERTISEMENT OF ALWAYS ULTRA AND IT’S INFLUENCE ON PATRONAGE

Abstract

This study examined audience perception of female models in TV advertisement of always ultra and it’s influence on patronage. It adopted the survey research method and questionnaire as the instrument of the study. The population of the study comprise of University of Lagos and Queens College with the total population of 9071. Tayo Yamane formula was employed to draw a manageable sample size of 384. The findings from the study shows that that audience especially those who attend Unilag and Queens college, now have good perception of female model with the aid of Always ultra advert they watch on television and the also patronize the product (Always ultra) because of the advert and quality. And the study recommended that the Association of advertising agencies of Nigeria (AAAN) advertising regulatory bodies should promote a positive perception of female models for the audience, through proper censoring of adverts/commercials that have female model as product promoters.